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RED

Jenny Yun
The RED Card in Korea: How a credit card became a cultural icon

        Imagine yourself going into a cookie shop and paying with a credit card. What kind of emotions would you feel? Are you proud, e...

Jack Lettenmair
WHY SUPER BOWL ADS REALLY WORK (R.E.D. REVIEW)

At Collider, we live by the R.E.D. Framework. If you want to learn more about it, we explain it here. If you were one of the 96 million people watching the Supe...

Ken Muench
RED: MARKETING SCIENCE WITHOUT THE B.S.?

Over the last ten years, there’s been a ton of groundbreaking work done by legitimate academics in the field of marketing. The explosion of Behavioral Economi...

Let’s make your brand R.E.D.

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