Statement on Culture
We’re a mighty team of culturally dialed-in, ideas-first strategic thinkers. We believe in the magical collision of diverse perspectives and unexpected research methodologies. Using modern marketing theory, System 1 consumer research, advanced data science tools, and expert collaborators, we like to solve big, complex problems with culture-leading ideas that help brands grow.
We are not just cultural strategists. We are poets, musicians, athletes, world travelers, sneakerheads, bloggers & speakers.
Previously, Ken led Strategic Planning at Draftfcb OC and all of Draftfcb's North American Multicultural offices. Prior to that, he led strategy at the creative boutique Grupo Gallegos — where he won several Clio's, Cannes Lions and Effies.
For the first several years of his career Ken was a Creative Director. This past creative experience gives Ken a fresh, idea-based perspective on marketing strategy.
As head of R&D, Greg works with leading academics to develop innovative research approaches.
Before joining Collider, Greg was VP of Strategic Planning at Draftfcb OC, Brand Planning Director at The Richards Group, and a member of the 4A’s Account Planning Committee.
Before Collider, Jessika worked with academics at Georgetown University, multicultural marketers in Austin, Texas, and now helps Yum's international markets make its three global brands culturally-relevant across the world.
Jessika loves cooking but isn't very good at it, and likes the outdoors but has poor survival skills.
He has spent many years in data across multiple industries and was trained in research methodology by top scholars.
David’s ultimate goal is to automate his entire workflow in order to make time for his true passion: playing Nintendo Switch.
Jack is skilled at conducting qualitative research with a focus on asking fundamentally different questions to encourage vulnerability and transparency.
He also helps the team make sense of quantitative research by pulling out themes and meaning through data visualization.
After receiving his degree in Advertising from Marquette University in Milwaukee, WI, Jack worked as an Associate Account Planner at BVK, a top 25 independent advertising agency in the U.S. He also brings past experience in analytics and social media to the table.
With an immense passion for the music industry, he is dialed in on emerging trends arising from both the underground and mainstream scenes and looks to extract strategic marketing value from them.
Prior to Collider, Nicholas assisted on-air personalities at CBS Radio in San Francisco and specialized in Social Media Marketing for multiple concert venues within The City.
When not at work, Nicholas continues to devote an abundance of time to pursue his passions of photography, fútbol, guitar and songwriting.
Her bicultural upbringing sparked her interest in cultural influence. She enjoys reading and studying about different world cultures and how their origins and backgrounds affect their current behavioral patterns.
Recently she has become interested in East Asia and is studying Mandarin in her free time. When not working or studying, Laly can be found improving her serves on the tennis courts or eating a Dole whip at Disneyland.
She seeks to understand culture by starting at the core of where attitudes and behavior come from – people’s fundamental values and beliefs about themselves and the world.
With a degree in Communication and minors in Professional Writing and Sports Management from UC Santa Barbara, Abby specializes in rapid and creative ideation, understanding brand evolution, generational distinctiveness, social conversation, and bigger picture thinking with brands to create a custom-fit strategy for each project.
Hailing from the Midwest, Abby comes from a huge sports family and has a soft spot for comfort food.
If he ever appears to be tuning out of a conversation, don’t worry, he’s likely thinking deeply about a compelling and thoughtful response.
Or tacos. Or surfing. But probably the thoughtful response.
She grew up a curious child (and a not so covert people watcher)—which later stemmed into a more productive interest in psychology and consumer behavior and led her to study Marketing at UC Irvine.
Emily also has a huge passion for food and grew up in a multi-cultural, Chinese American home—getting a taste of the best of both worlds. Her dad introduced her to the world of baking and the two bonded over episodes of “Unwrapped”, a behind the scenes show on how iconic American foods are made.
Her mom’s family has a rich history in food as her grandpa opened his own Chinese restaurant when their family immigrated from Taiwan to the U.S. in the 70’s. She loves translating this passion for food into her work by forecasting rising food trends and hanging out with local food bloggers in Indonesia.
Outside of work, you’ll most likely find Emily spending time with her church family, reading at local coffee shops, or finding something new to DIY. Other passions of hers include biblical counseling, wedding planning, and interior design.
She creates cool content, finds new trends, and discovers emerging brands that are making their mark in culture. Bonus points if they're addressing intersectional environmentalism and actively fighting for climate action.
If she’s not filming or editing YouTube videos, you can find her lost in a book or sucked in to another endless Tik Tok scroll.
She is Blessed with 3 Gen Z children who definitely mirror the characteristics of the generation.
She enjoys family time, watching her daughter dance and boys play flag football.
She also studied art history with a particular passion for ancient archaeology, so she enjoys digging up cultural artifacts.
In her free time, you can find her aspiring to become a Great British Baking Show champion even though she is American and cannot knead dough.
Her time in business school, combined with an undergraduate degree in psychology ignited an interest in crafting marketing strategy based on how culture drives consumer behavior.
During a semester studying abroad in Madrid, Liza developed a passion for travel and exploring different cultures and cuisines.
She is a self-proclaimed foodie and is often found daydreaming about her next cooking or baking endeavor.
When she is not at work, she enjoys spending time outdoors, binging her latest streaming obsession, reading novels and browsing through recipes online.
In his down time, you can find Caleb slicing large amounts of meat with his meat slicer for hotpot and Korean Barbecue. He enjoys cooking (mostly eating), especially when it’s for a lot of people; he believes that to get to truly know someone, you have to share a meal with them first.
He is passionate about algorithms and machine learning to leverage data to give actionable insights, tell a story, and be visualized for anyone to understand. He especially loves to make workflows more efficient and letting the code do his work so that he can take naps (when his code is busy running, of course), eat snacks, and play Nintendo Switch with his team.
Shayni’s interest in strategy stems from learning about network theory in school. She loves to learn how our networks impact our behaviors; figuring out how brands can tap into the network.
When she’s not at work you’ll probably find Shayni at her local knitting store finding yarn to add to her knitting addiction.