About

We are a strategy, branding, and innovation consultancy.

Statement on Culture

We’re a mighty team of culturally dialed-in, ideas-first strategic thinkers. We believe in the magical collision of diverse perspectives and unexpected research methodologies. Using modern marketing theory, System 1 consumer research, advanced data science tools, and expert collaborators, we like to solve big, complex problems with culture-leading ideas that help brands grow.

The Team

We are not just cultural strategists. We are poets, musicians, athletes, world travelers, sneakerheads, bloggers & speakers.
Ken Muench
Ken Muench
CO-FOUNDER & Chief Marketing Officer
Ken is the cultural strategy guru at Collider. His unique ability lies in distilling consumer culture for brands and helping apply those insights to craft powerful marketing strategies and innovations.

Previously, Ken led Strategic Planning at Draftfcb OC and all of Draftfcb's North American Multicultural offices. Prior to that, he led strategy at the creative boutique Grupo Gallegos — where he won several Clio's, Cannes Lions and Effies.

For the first several years of his career Ken was a Creative Director. This past creative experience gives Ken a fresh, idea-based perspective on marketing strategy.
Greg Dzurik
Greg Dzurik
VP, Marketing and Innovation strategy
Greg leads Collider’s team of strategists. He infuses his expertise in Human Behavior, Behavioral Economics, and System 1 Research to break down the behavior behind cultural trends, and to craft disruptive strategies that instinctively connect with consumers.

As head of R&D, Greg works with leading academics to develop innovative research approaches.

Before joining Collider, Greg was VP of Strategic Planning at Draftfcb OC, Brand Planning Director at The Richards Group, and a member of the 4A’s Account Planning Committee.
Jessika Gomez-Duarte
Jessika Gomez-Duarte
STRATEGY DIRECTOR
Jessika has a special nack for understanding Culture beyond just what the cool kids are doing. She loves figuring out how values, worldviews, and traditions become deep-rooted and influence consumer behavior.

Before Collider, Jessika worked with academics at Georgetown University, multicultural marketers in Austin, Texas, and now helps Yum's international markets make its three global brands culturally-relevant across the world.

Jessika loves cooking but isn't very good at it, and likes the outdoors but has poor survival skills.
David Medina
David Medina
head of data science
David Medina leads the Data Science team in developing scalable processes that meet Collider’s ever-growing research/data needs.

He has spent many years in data across multiple industries and was trained in research methodology by top scholars.

David’s ultimate goal is to automate his entire workflow in order to make time for his true passion: playing Nintendo Switch.
Lila Faz
Lila Faz
SENIOR CULTURAL STRATEGIST
A self-proclaimed "recovering academic" with a Master's in Political Science, Lila brings an extensive research background in the areas of political behavior and culture to the Collider team.

She has an intuitive understanding of how social, economic and political contexts influence consumer behavior and a natural affinity for spotting tectonic trends and decoding cultural codes across a diverse set of markets, from the UK and Canada to Japan and the Philippines.

Lila credits her bicultural upbringing for her ability to speak two languages (Persian and English) and her passion for understanding how people from different backgrounds and countries think and feel about brands.
Jack Lettenmair
Jack Lettenmair
SENIOR CULTURAL STRATEGIST
Jack is a brand strategist and curious researcher who works through problems by asking "why" as many times as it takes to get to the core of a truly meaningful insight.

Jack is skilled at conducting qualitative research with a focus on asking fundamentally different questions to encourage vulnerability and transparency.

He also helps the team make sense of quantitative research by pulling out themes and meaning through data visualization.

After receiving his degree in Advertising from Marquette University in Milwaukee, WI, Jack worked as an Associate Account Planner at BVK, a top 25 independent advertising agency in the U.S. He also brings past experience in analytics and social media to the table.
Nick Gomez
Nick Gomez
LEAD DATA STRATEGIST
Native "Santanero", Nicholas, utilizes his Journalism background by investigating, collecting and presenting information to fit each brand's specific story.

With an immense passion for the music industry, he is dialed in on emerging trends arising from both the underground and mainstream scenes and looks to extract strategic marketing value from them.

Prior to Collider, Nicholas assisted on-air personalities at CBS Radio in San Francisco and specialized in Social Media Marketing for multiple concert venues within The City.

When not at work, Nicholas continues to devote an abundance of time to pursue his passions of photography, fútbol, guitar and songwriting.
Xitlaly Ruelas
Xitlaly Ruelas
SENIOR DATA SCIENTIST
Xitlaly Ruelas is a recently graduated UCI student with a degree in Cultural Anthropology and a certificate in Medical Anthropology.

Her bicultural upbringing sparked her interest in cultural influence. She enjoys reading and studying about different world cultures and how their origins and backgrounds affect their current behavioral patterns.

Recently she has become interested in East Asia and is studying Mandarin in her free time. When not working or studying, Laly can be found improving her serves on the tennis courts or eating a Dole whip at Disneyland.
Abby Batcheller
Abby Batcheller
SENIOR CULTURAL STRATEGIST
Abby comes to Collider with a background in advertising, previously working on brands such as Dole Fresh, LG, Wienerschnitzel, and Angels Baseball.

She seeks to understand culture by starting at the core of where attitudes and behavior come from – people’s fundamental values and beliefs about themselves and the world. 

With a degree in Communication and minors in Professional Writing and Sports Management from UC Santa Barbara, Abby specializes in rapid and creative ideation, understanding brand evolution, generational distinctiveness, social conversation, and bigger picture thinking with brands to create a custom-fit strategy for each project. 

Hailing from the Midwest, Abby comes from a huge sports family and has a soft spot for comfort food. 
Alex Tennis
Alex Tennis
SENIOR CULTURAL STRATEGIST
Tennis has spent the last 6 years of his career building creatives strategies and facilitating research for global brands.

If he ever appears to be tuning out of a conversation, don’t worry, he’s likely thinking deeply about a compelling and thoughtful response.

Or tacos. Or surfing. But probably the thoughtful response.
Emily Leung
Emily Leung
Cultural Strategist
Emily is a visual storyteller and loves using her background in design and journalism to craft the most convincing and inspiring story to clients.

She grew up a curious child (and a not so covert people watcher)—which later stemmed into a more productive interest in psychology and consumer behavior and led her to study Marketing at UC Irvine.

Emily also has a huge passion for food and grew up in a multi-cultural, Chinese American home—getting a taste of the best of both worlds. Her dad introduced her to the world of baking and the two bonded over episodes of “Unwrapped”, a behind the scenes show on how iconic American foods are made.

Her mom’s family has a rich history in food as her grandpa opened his own Chinese restaurant when their family immigrated from Taiwan to the U.S. in the 70’s. She loves translating this passion for food into her work by forecasting rising food trends and hanging out with local food bloggers in Indonesia.

Outside of work, you’ll most likely find Emily spending time with her church family, reading at local coffee shops, or finding something new to DIY. Other passions of hers include biblical counseling, wedding planning, and interior design.
Shirley Mak
Shirley Mak
Associate Cultural Strategist
Shirley Mak is an influencer. And she has more followers than the rest of us do, combined.

She creates cool content, finds new trends, and discovers emerging brands that are making their mark in culture. Bonus points if they're addressing intersectional environmentalism and actively fighting for climate action.

If she’s not filming or editing YouTube videos, you can find her lost in a book or sucked in to another endless Tik Tok scroll.
Naomi LeDoux
Naomi LeDoux
EXECUTIVE ADMINISTRATOR
Naomi has supported and managed teams strategically for the past 10 years.

She is Blessed with 3 Gen Z children who definitely mirror the characteristics of the generation.

She enjoys family time, watching her daughter dance and boys play flag football.
Taylor Leigh
Taylor Leigh
ASSOCIATE CULTURAL STRATEGIST
Taylor comes to Collider with a background in marketing and advertising.

She also studied art history with a particular passion for ancient archaeology, so she enjoys digging up cultural artifacts.

In her free time, you can find her aspiring to become a Great British Baking Show champion even though she is American and cannot knead dough.
Liza Kohlenberg
Liza Kohlenberg
ASSOCIATE CULTURAL STRATEGIST
Hailing from the “mitten” state of Michigan, Liza is a recent graduate from the University of Michigan Ross School of Business where she completed a degree in Business Management with an emphasis in Marketing.

Her time in business school, combined with an undergraduate degree in psychology ignited an interest in crafting marketing strategy based on how culture drives consumer behavior.

During a semester studying abroad in Madrid, Liza developed a passion for travel and exploring different cultures and cuisines.

She is a self-proclaimed foodie and is often found daydreaming about her next cooking or baking endeavor.

When she is not at work, she enjoys spending time outdoors, binging her latest streaming obsession, reading novels and browsing through recipes online. 
Caleb Guan
Caleb Guan
Jr. DATA SCIENTIST
Caleb is a graduate of the University of California, Irvine, majoring in Data Science.

In his down time, you can find Caleb slicing large amounts of meat with his meat slicer for hotpot and Korean Barbecue. He enjoys cooking (mostly eating), especially when it’s for a lot of people; he believes that to get to truly know someone, you have to share a meal with them first.

He is passionate about algorithms and machine learning to leverage data to give actionable insights, tell a story, and be visualized for anyone to understand. He especially loves to make workflows more efficient and letting the code do his work so that he can take naps (when his code is busy running, of course), eat snacks, and play Nintendo Switch with his team.