Collider is a marketing strategy lab that helps brands and products connect to culture through insights,
research and innovation

We dig creating viscerally exciting and differentiated positionings. We believe in rapid ideation, projective research, and emerging cultural trends — not long and tedious processes that end in confusion or status quo

We don’t believe rational thinking guides our choices. That’s why our research is all projective, subconscious and specifically designed to understand the real why behind behaviors and beliefs

By tapping into nascent cultural trends and collaborating with a wide range of experts, artists and strategists, we help to quickly fill our clients' innovation pipeline with cool ideas

Once-fringe subsegments of America have rapidly become the pivotal groups to decide the future of trends and brands.
We help companies decode Millennials, Hispanics,
African Americans and Gen Z