Brand Friction Study

A tool to identify opportunities for reducing friction throughout the consumer journey.

Easy Beats Better

Our brains are wired for convenience, it’s why Easy Beats Better. The highest quality, most desirable products in the world fail every day next to products that are easy for consumers to access and experience.

Our Pain-Focused Approach

Our Brand Friction Study helps identify the biggest points of friction throughout the customer journey and provides frictionless, digital solutions to make your brand as easy to use as possible.

What it Could do for Your Brand

Think of the Brand Friction Study as a roadmap to your brand’s digital innovation journey.

  1. Identify the most painful point of the customer journey
  2. Create a clear, actionable roadmap to help solve these pain points
  3. Provide you with an informed plan for future investments