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2021

Shirley Mak
The Logo Battle Between Relevance and Distinctiveness

It’s a tale as old as time, heard in marketing suites across the world…“What can we do this year to make a big splash?”“Our brand feels out of sync wi...

Jack Lettenmair
WHY SUPER BOWL ADS REALLY WORK (R.E.D. REVIEW)

At Collider, we live by the R.E.D. Framework. If you want to learn more about it, we explain it here. If you were one of the 96 million people watching the Supe...

Let’s make your brand R.E.D.

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