Partner, Strategy + R&D
Greg leads Collider’s team of strategists. He infuses his expertise in Human Behavior, Behavioral Economics, and System 1 Research to break down the behavior behind cultural trends, and to craft disruptive strategies that instinctively connect with consumers. As head of R&D, Greg works with leading academics to develop innovative research approaches.
Before joining Collider, Greg was VP of Strategic Planning at Draftfcb OC, Brand Planning Director at The Richards Group, and a member of the 4A’s Account Planning Committee.