Associate Cultural Strategist
Abby comes to Collider with a background in advertising, previously working on brands such as Dole Fresh, LG, Wienerschnitzel, and Angels Baseball. She seeks to understand culture by starting at the core of where attitudes and behavior come from – people’s fundamental values and beliefs about themselves and the world.
With a degree in Communication and minors in Professional Writing and Sports Management from UC Santa Barbara, Abby specializes in rapid and creative ideation, understanding brand evolution, generational distinctiveness, social conversation, and bigger picture thinking with brands to create a custom-fit strategy for each project.
Hailing from the Midwest, Abby comes from a huge sports family and has a soft spot for comfort food.