The standard approach to innovation is to look for unmet consumer needs
Unfortunately, every one of your competitors is also looking for innovation ideas in the exact same way, and truly unique ideas are very hard to come by.
Collider’s approach to innovation is not based solely on consumer needs. Instead, we unearth, analyze and leverage cultural trends in your category and adjacent categories to open up a brand new stream of untapped innovation ideas.
Our process varies by client, depending on the amount and quality of consumer research they already have.